Evaluation Question Two

To ensure that I created a brand identity for The Racoons, I made sure that I linked all of the products together. This meant that if someone saw one piece, then another, they would automatically link the pieces together. I did this mainly through the logo, costumes and images I used.

How effective are the main tasks and ancillary tasks together?

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Overall I feel that my ancillary and main tasks gel really well. They create and icnic style and one that would catch the attention of the intended audience. The style is consistent and therefore makes it all look very professional.


Combination with institutions:

I feel that my CD cover and poster would be published by EMI music, this is because they have a very wide label list and mine could fit in with these, EMI would then sell the CD onto other retailers for the public to purchase and they would also provide the same retailer with the corresponding poster to keep with the brand identity. 

The music video itself could be shown on any music channel, especially music channels such as VIVA or 4music. 

If the song was to hit number one, these music channels both show the UK top 40 and therefore this makes them ideal for my music video. The video could also   be shown in other selections of music and on many other music channels.