Video Second Edit

For this edit we decided to make the video more conventional by removing all of the transitions. In a music video there doesn't tend to be transitions, more jump cuts from clips, we have tried to do that in this edit. We feel that this version works better than the previous version.

Video First Draft

This is our first attempt at the music video. Our overall opinion is that it works very well and we were very pleased with the first draft. We worked very hard to get the lip syncing perfect to create a professional look but to also keep pace in the video. I got some feedback from a social networking site:

From this feedback we can see that the overall feel from our target audience is that the video works well. The like the locations and techniques we used. Although they commented on the good use of editing we felt like we wanted to remove the transitions to see if that improved the overall professionalism of the video.

Reconsideration of video

Once filming had commenced, we soon realised that what we wanted to film was too ambitious in the time scale we had to complete the video. We therefore sat down as a group to discuss what we could do to still produce a good quality video but to also actually finish it.

We decided on:

Using band scenes for the chorus', we had already filmed them at this point and felt they should be a strong aspect of the video.

Focus on Ben and Aimee being the couple that want to be together, which relates to the lyrics.

Use clips mainly of Ben and Aimee, (both together and alone) these should be ones where they are acting natural  to show a connection between them.

Final CD

The front cover of my CD follows the same colour scheme as the poster. The image used is also the same so that the two products relate together. I feel that this is a good use of the ancillary products as it follows the conventions and would appeal to the target audience, as I can tell from the target audience comments.

The back cover of my CD has a more casual image of the band, it also has the signature of the band, a barcode and the list of the tracks on the CD. I feel that all these aspects make it conventional.

Final Poster

I decided to go with the feedback from my target audience and use this poster as my final poster. I feel that it is very eye-catching and it follows the conventions that my research revealed. The logo is consistent on all of my ancillary products as is the picture. I have used two fonts on this, one for the logo and another for all the text, altering the size to prioritise the information on the poster. I have also included a comment from an independent source. 

Props

Guitar:

 in our video we used three guitars, this is because there is two guitarists in the main section of the filming of the song, but in some sections only two are used. This guitar is similar to the one that Ben used, he is the main singer/guitarist in the band.

Guitar: 

Becky, the second guitarist in the video used a guitar similar to this one. She doesn't play such a big role in the story line but still contributed to the music.

Drumkit:

Aimee, the girl who is in love with Ben, is the drummer in the video. She used a oldfield drumkit. The use of all three of these instruments will bring the band together as one. 

Notepad:

This is the pad that Aimee wrote 'I love you' on when thinking about Ben.

Car:

A Ford Focus Ghia is  used for Aimee and Ben.

Poster ideas

"This poster really catches the attention with the big header and the 'here we go'. The stars also catch attention."

"VERY eye-catching! best poster by far."

"This design is very good again, but the image looks slightly distorted."

"Good poster! really catches the attention."

"The white background isn't as eye-catching as the black background. I feel that this draft is wishy washy."

I asked my target audience for some feedback on these posters; their comments are below each one. From the comments I can see that the poster that they prefer the most is the first one.

CD cover and back ideas

Target Audience Feedback Comments 

"I like the black and white colour scheme, it makes the colours from the pictures stand out. The fonts used are also very clear."

"The Racoons logo is used on all of the products for consistency."

"The use of a circular image adds an edgy look to the design of this CD cover, I like it!"

"This CD cover definitely catches the eye!"

"This is the same as the first design but I prefer the title of the album at the top of the logo."

"Another great design for a CD cover!"

"This back cover is very clear. The circles add a different style but wouldn't work well with the cover with circles as well"

"Love the style of this cover!"

"I like the image used for this cover, it shows the whole band looking natural."

"The image really makes a statement on this one."

The Racoon's Logo

This is the font I decided I would use for the logo on all of my ancillary products, I chose this one as both the words are of equal dominance. I will be using them throughout all of the ancillary product to provide a more consistent and professional look.

This will be used on products with a black background.

 I inverted the colours to make a logo that is suitable for white backgrounds.